Case Study

Feynman: The Symphony of Science and Soul

project details
Year
2024
Services
Visual Identity and system
Client
Visit website
SUMMARY

This project explores the intersection of science and visual language through the branding of an exhibition on physicist Richard Feynman. Inspired by the iconic Feynman diagram — a visual shorthand for particle interactions — the identity system reimagines these scientific forms as a modular design language. I created a cohesive visual system that extends across posters, social media, swag, murals, and billboards, capturing Feynman's spirit of curiosity, complexity, and play.

From visual abstraction to generative interaction, the project pays homage to Feynman's polymathic nature — one rooted in science, music, pedagogy, philosophy, and art — and refracts it into a vibrant, dynamic identity.

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